2011年4月24日星期日

SOCIAL MEDIA--CANADA NEWS WEB 2.0


     In this 21st century the tools of journalistic production- the ability to report, photograph and record events now belong to just about everyone. Thanks to "Web 2.0" technology – blogs, wikis, social networking sites like Facebook and Twitter and video sharing sites like YouTube – billions of people can transmit text, photos, and video instantly to a worldwide audience at virtually no cost. The tools of journalism are no longer the exclusive preserve of journalists. The Canada News 2.0 is an online news report website. It follows the news 24 -7 cycle in order to spreading the latest and most accurate news to the audiences. The website features verities of new media strategies in news coverage, including citizen video, tweets from twitter, citizen journalists and social media. Fast response in news is necessary, but accuracy is most important element that combines Canada News 2.0. The website must ensure every piece of news that on site is accurate, even it means a bit of sacrifice on speed needs to be taken place. Here are the guidelines of three different new media strategies.

1.   Reporting rumors.

The use of rumors is always critical, whether it’s main part of news or even it’s only a tiny piece. When the news content has to contain any rumors, journalists should be careful about the source. Before use any rumors, several questions should be asked in order to define whether this rumor should be trusted or not. 1. What are my ethical concerns? 2. Who are the stakeholders — those affected by my decision? What are their motivations? Which are legitimate? 3. The possible consequences of spreading this rumor, in both short term and long term way. 4. Is this rumor too good to be true? However, even if there are some rumors can truly passed all through these questions, they are still “rumors”. Canada News 2.0 can only do the part of broadcasting and indicate the value of the news, which means every “trusted” rumor should be citied as rumor instead of an actual news report with trusted resources.

2.   Using information from Twitter.

Every tweet on Twitter should be taken carefully because of the anonymous use of unverified accounts. The tweets that come from an anonymous account can never be used as any kinds of resource in news report unless someone that can be trusted has certified it. The only exception here is that the information come from an anonymous account has a clear tendency, which might hurt stakeholder’s interests, and so people use an anonymous account to keep them safe. However, the information that published by a certified account cannot be totally trusted, these information can be used as reference. Before using any information, check that little tick on account page. 140 letters can easily make up a story, but 140 letters can never be able to clarify one. The guideline here about using information from Twitter can summed up as one sentence. Hardly use information from unverified accounts, use information from verified accounts as reference.

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